My Story

What I did not know, was how. I explored many positions and volunteered for a variety of non-profit organizations. Early on, I wanted to be an elementary teacher or a counsellor. Yet, the business-oriented part of me led to customer service and sales for corporations. I have my bachelor in marketing and management. It wasn’t until I started marketing for small businesses, that my fire was lit. (more on that below) My conundrum: How do I merge the business-orientated half of me with the half that drove me to help others? The answer would lead me to my ideal lifestyle.

So, I sought options. In 2013, I recognized that the company I was working for was very much in need of online marketing. I decided the solution to this problem was to take the task upon myself and get schooled. I love to get hands-on. While working full-time, I enrolled in part-time courses to learn about the online marketing.

Then, I was hooked. I was in love. The geek in me was fascinated and excited to analyze data. “Google can track my every move on a website?!…I can just set up automated consequences any response or action???” I felt like a mad scientist, frantically cackling and experimenting away (did I mention I love psychology and human behaviour?)